Description

The Digital Marketing Manager at Federato will have experience in designing and executing B2B digital marketing programs that address each stage of the buyer’s journey. You’ll work to increase awareness and engagement within the most strategic prospects in our domain, which include both the largest insurance carriers in the world and the most innovative insurtech startups in the industry. As part of a data-driven and intense team, you will be responsible for creating customer-centric experiences that drive qualified leads and attributed pipelines. Responsibilities: - Own all conversion points on our entire website, working to execute A/B testing across our website - Acquire new customers through digital advertising, SEM, SEO. Manage and execute all aspects of paid campaigns, including spend, audience targeting, testing, and creative. - Partner with content team to develop SEO strategy and grow inbound machine - Forecast, measure, analyze, and report performance of campaigns and develop smart segmentation plans and A/B tests to enhance response and conversion rates - Ensure accuracy and end-to-end tracking, measurement, and attribution of campaigns across the funnel stages and systems. - Work with marketing operations and analytics teams to correctly populate and maintain performance dashboards and perform ad-hoc analyses - Closely manage budget and spend Requirements: - 5+ years of experience in digital marketing, preferably in a B2B environment - Proven track record of developing and implementing successful digital marketing campaigns - Experience with marketing automation CRM systems (e.g., HubSpot, Marketo, Salesforce, 6Sense, etc) - Experience in SEO, SEM, PPC, email marketing, and social media marketing - Experience with data analysis and performance/operation metrics