🐼 Who we are Alan envisions a world where anyone holds the power to actively influence their physical and mental health. We strive every day for a healthier humanity, starting with healthier people and healthier businesses. Alan simplifies access to care, and empowers everyone to be healthier, physically and mentally, thanks to preventive care, health and insurance all in one experience. From prevention to extra-fast reimbursement of health care, and overcome together, as easily as possible, health related issues. We go the extra-mile for our members, becoming a resource for them, and obsessively creating solutions to help them in their day-to-day obstacles with a caring, tailored, personalized approach. They are never alone with Alan. We partner with 25,000 companies, with 500K members, and cumulate €350m+ and growing ARR. We operate in France 🇫🇷, Spain 🇪🇸 and Belgium 🇧🇪. The team is 580+ people, all over Europe. 🤘 How we do it ? People joining Alan are always surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work, such as: - Members first. We put our members first, our team second, our shareholders third. - Radical Transparency. We make all choices in writing and adopt a direct and honest style of communication. - Personal & Team Growth. We are self-improving whilst helping others grow. We’re no ego-doers and we all edit the company. - Distributed Ownership. We trust our colleagues to make the right choices. We are not afraid to fail fast individually to learn collectively in the long run. - Fearless ambition. We shoot for the moon and work backwards. We focus on solving complex problems with simple principles far from ready made ideas. We embrace AI to increase our productivity and be at the forefront of technological changes. 🚀 CROSS-TEAM: MARKETING & SALES 🚀 ⭐️ YOUR MISSION ⭐️ After positive cross-segment signals in 2023, we want to scale our network approach to accelerate our customer acquisition in 2024. The objective is to build and execute Alan's Field Marketing strategy in order to drive revenue growth and increase awareness among the targeted national and local professional networks and syndicats. These networks will play a crucial role in the success of marketing and business initiatives. Some examples of the networks we aim to develop: - B2B (Manufacturing/Wholesale vertical) : Socoda, Gedimat, Synabio, professional Unions. - HCR : franchises network such as Mcdonald’s, Burger King, Accor, Relais et Châteaux…and professional unions. 1. Build a Thriving Regional Network - Ecosystem Exploration: Dive deep into the diverse networks, map and prioritize them to build your roadmap. - Quick-Win Initiatives: Target the most relevant networks for quick wins, launching impactful initiatives to strengthen our market presence. - C-Level Engagement: Develop a compelling strategy to connect with and engage influential C-Level professionals within these networks and generate business opportunities for the sales crew. - Strategic Implementation: Execute the strategy through leading-edge marketing initiatives, including webinars, ABM campaigns, and content production. - Event Mastery: Maximize the impact of our presence at events, meticulously preparing and establishing an ambassador program for Alan’s strong representation. - Commercial Optimization: Collaborate with the sales team to compute ROI, emphasizing successful initiatives and dropping strategies that do not resonate. 2. Elevate Alan’s Presence in Unions - Ecosystem Identification: Identify the regional landscape of Unions, exploring circles, events, and direct outreach opportunities. - Strategic Connection: Define a winning strategy to connect with Unions, considering the best locations and approaches. - Targeted Outreach: Identify and engage with key contacts within Unions, focusing on their influence on our field deals. - Myth Busting: Understand and address any negative preconceptions or ignorance about Alan within the Union ecosystem. - Positive Transformation: Transform Union perceptions into a positive view of Alan by aligning with common priorities, such as mental health, RPS, TMS prevention, and access to care. - Ambassador Program: Identify potential Unionist ambassadors, fostering long-term relationships for mutual growth. ⭐️ SKILLS REQUIRED FOR THIS ROLE ⭐️ You will be a good fit for the role if you have: - You have experience in a B2B environment - You are able to have high-level discussions with C-levels-like personas - You are able to transpose the company’s vision into a network adoption strategy - You are able to animate a community of prospects and/or customers - You have previous experience in organizing in-person events or webinars, crafting events’ script. - You are able to draft marketing emails, web copy, sales enablement kits - You have some
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